Turkish Tiktoker Efecan Kultur, most known for his indulgence in “mukbang” binge eating streams has reportedly died due to obesity-related health complications at the age of 24.

The “mukbang” trend, is an activity where people consume large volumes of food, typically in a short time on camera for the entertainment of fans and online audience. The trend which is said to have begun in South Korea has quickly spread globall with many rasing concerns over health and food waste.

According Kultur was recently pronounced dead at hospital by health officials due to complications relating to his lifestyle. The news comes months after he beagn posting content about being teated for his condition in January this year.

With more than 176, 000 followers between tiktok and instagram, Efecan Kultur was one of Turkey’s most popular mukbang streamers, with thousoinds logging as frequently to see him gorge on a plethora various foods.

It’s further understood that his death comes months after he announced in last October that, he would cut back on foods and avoid extra salt in an attempt to lose weight following reports of him developing various health problem inlcuding heart disease.

His passing has sharpley drawn attention to the severe consequences of thoughlessly partaking in the trend to grow a following and attract revenue.