A 52-year-old South Korean woman has been going viral for her incredible age-defying youthful appearance and chic nonconformist style.

Lee Hyo Jong, a bakery and cafe owner in Seoul, South Korea, has attracted both admiration and intrigue following the revelation she is closer to retirement age despite looking more like a new hire.

According to reports, Jong’s age became a hot topic on the South Korean online bulletin board “The Qoo“, after her photos and birth information showing she was born in 1973, was posted to the site.

The post immediately became viral as many struggled to comprehend how she retained such a youthful appearance and complimentary fashion styling on par with her contemporaries.

Despite the fascination around her looks, Jong who also runs a fashion store called Artist Komplex, and two other cafes in Seoul, has not commented on the hype around her profile, preferring to direct the attention toward her business, according to local publication KoreaBoo.