The “bridge” between creativity, culture and lifestyle was reinforced by the ‘Bridge Brand following the launch of their studio spaces, “Bridge Studios,” at the Southdale location in Kingston on Friday.

The studio launch not only aims to create awareness about space. It also seeks to provide efficient access to creatively stimulating areas to facilitate ‘self-expression’ by local creatives, says the CEO, Dusean. C Bridge.

Variety is an underlined theme that jumps out while walking through the studio. The space is outfitted with several visually and artistically stimulating themed-based set-ups and backdrops, from mellow to scary and ‘Grimmy’, to posh and flamboyant.

The set up of the ‘creative zone’ for video shoots and photoshoots was seemingly a natural progression given its growing influence in the local entertainment space, essentially creating a central production hub.

With areas that can also facilitate podcasting, which is among the rapidly growing areas of content creation locally, Bridge is undoubtedly creating a true disruption of the entertainment landscape.

While the brand is mainly known for clothing, it has also established itself in music through its record label Bridge Records, and the studio component adds a seamless ‘ecosystem’ for the creators in the space.

Aim of the brand

Bridge, a proud Jamaican brand, aims to create avenues for artistic expression and creation

What does the brand represent?

The brand represents not only core values such as brotherhood, friendship, and community shared a ‘Bridge’ representative.

The expansion overall is a representation of the brand’s ideals, using its platform to foster community, creativity and elevated productions by Jamaicans.

Future areas of expansion

Speaking on other areas of expansion, the CEO said, “We are constantly seeking to build the community.” He added, “The Bridge is an evolving lifestyle brand and changes with the times, so there is always something on the horizon.