Cup Noodles Introduces “Campfire S’mores” Flavour Ramen

Stevian Francis

3 days ago

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Popular quick-preparation meal -‘Cup Noodles’ has introduced a new limited edition marshmallow “Campfire S’mores” flavour to its’ instant ramen line.

The summer “campfire”-themed addition to the product was announced by Manufacturer Nissin Foods on Monday, ABC News reports.

“Cup Noodles Campfire S’mores transports consumers to a new kind of campfire moment wherever they are by combining the unmistakable blend of decadent chocolate, marshmallow and graham cracker flavours with a smokey note for a truly unique s’mores experience,” the company said in a news release. 

Speaking on the inspirations behind mix Priscila Stanton, senior vice president of marketing at Nissin Foods USA said;

“Since its invention nearly 100 years ago, the beloved s’more has been adapted into a wide range of food flavours, recipes and now ramen,” said Stanton. “As enthusiasts seek new ways to get their s’mores fix beyond the great outdoors, we couldn’t resist joining the campfire fun by transforming the classic flavour into a bold, unexpected experience that will capture the hearts and palates of consumers nationwide.”

Preparation for the new flavour remains the same as its standard “add [hot] water” instructions.