The international allure of Moliy and Silent Addy’s global smash “Shake It To The Max” was further underlined after being featured in Burger King’s Latest Ad, which premiered at the Video Music Awards on Sunday.
The concept of the Ad, which orbited around the time-lapse of changing trends through the years in promotion of their “Frozen Cotton Candy Cloud” beverage, saw the Dancehall hit used as the main current soundtrack of today’s consumers’ taste, paired with the ever-on-trend choice of the fast food giant.
The Ad comes days after news that Moliy signed a global publishing deal with Warner Chappell Music, as per Rollingstones Africa.
The Sync partnership marks a valuable win for the Ghanaian hitmaker and the Dancehall Producer, who were also among the first-time nominees at the Major US Awards, as it also signifies the mainstream, commercial acceptance of the sound and the global recognition of the Billboard song’s value as a massive commercial asset beyond a fleeting viral trend, but as a bona fide universally resonating hit.
“Shake It to the Max” has remained among the most played songs over the past eight months, with the remix ft Skillibeng and Shenseea making several playlists and charts, including Billboard’s Hot 100 top 50, topping the US Afro-Beats charts among other international charts, in addition to being named among Spotify’s coveted official “Songs Of Summer”.
The original track has racked up over 22 million views on YouTube, with the audio and video for the remix exceeding 45 million and 159 million streams, respectively.
